Government Regulation on the Marketing of Tobacco Products — Presentation Detail — Celebration of Scholars

Instructions

Student presentations must have a faculty sponsor.

Abstracts must include a title and a description of the research, scholarship, or creative work. The description should be 150-225 words in length and constructed in a format or style appropriate for the presenter’s discipline.

The following points should be addressed within the selected format or style for the abstract:

A clear statement of the problem or question you pursued, or the scholarly goal or creative theme achieved in your work.
A brief comment about the significance or uniqueness of the work.
A clear description of the methods used to achieve the purpose or goals for the work.
A statement of the conclusions, results, outcomes, or recommendations, or if the work is still in progress, the results you expect to report at the event.

Presenter photographs should be head and shoulder shots comparable to passport photos.

Additional Information

More information is available at carthage.edu/celebration-scholars/. The following are members of the Research, Scholarship, and Creativity Committee who are eager to listen to ideas and answer questions:

Jun Wang
Kim Instenes
John Kirk
Nora Nickels
Andrew Pustina
James Ripley

Government Regulation on the Marketing of Tobacco Products

Name: Jeffrey Berg
Major: Marketing
Hometown: Plymouth, MN
Faculty Sponsor:
Other Sponsors:
Type of research: Senior thesis

Abstract

The tobacco and cigarette industry is one of the most heavily regulated and restricted industries in the world. Governments throughout the world have placed a variety of restrictions on the marketing of cigarettes and other tobacco products. This paper will identify which government restrictions and regulations on promotion, packaging, product, place, and price were most detrimental to the sales and branding of cigarettes. The history of how cigarette companies have anticipated, reacted to and worked through regulations will provide useful insights for how other industries should respond to new increases in government regulation on their marketing.

Currently, there is growing debate between government and industry on how to solve the growing childhood obesity crisis, and several government agencies are currently considering and working on implementing new restrictions and regulations on marketing “junk” food and marketing to children. I will use current news articles, scholarly journals, and other secondary research to identify how cigarettes have been affected by and responded to regulations on their marketing and what insights food marketers can gain into how to best react to new regulations on their marketing.

Poster file