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Celebration of Scholars

 

Additional Information

More information is available at carthage.edu/celebration-scholars/. The following are members of the Research, Scholarship, and Creativity Committee who are eager to listen to ideas and answer questions:

  • Thomas Carr
  • Katherin Hilson
  • Kim Instenes
  • John Kirk
  • Sarah Terrill

#01: Sports Business: Player Marketability Logic Model

Name: Gregory Mazurkiewicz
Major: Finance, Management, and Marketing
Hometown: Romeoville, IL
Faculty Sponsor: Carter Rockhill
Other Sponsors: N/A
Type of research: SURE
Funding: SURE

Abstract

The logic model will create a conceptual framework to advance theory and practitioner application related to the marketability of athletes, and the partnerships they develop with other stakeholders (i.e., sports organizations and non-sport organizations for business purposes). As well as to assist athletes in successfully obtaining and growing their brand outside of team/league control.

Poster file

Submit date: March 12, 2024, 8:52 p.m.

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