Celebration of Scholars
#01: Sports Business: Player Marketability Logic Model
Name:
Gregory Mazurkiewicz
Major: Finance, Management, and Marketing
Hometown: Romeoville, IL
Faculty Sponsor:
Other Sponsors: N/A
Type of research: SURE
Funding: SURE
Abstract
The logic model will create a conceptual framework to advance theory and practitioner application related to the marketability of athletes, and the partnerships they develop with other stakeholders (i.e., sports organizations and non-sport organizations for business purposes). As well as to assist athletes in successfully obtaining and growing their brand outside of team/league control.