Promo Wisco — Presentation Detail — Celebration of Scholars

Instructions

Student presentations must have a faculty sponsor.

Abstracts must include a title and a description of the research, scholarship, or creative work. The description should be 150-225 words in length and constructed in a format or style appropriate for the presenter’s discipline.

The following points should be addressed within the selected format or style for the abstract:

A clear statement of the problem or question you pursued, or the scholarly goal or creative theme achieved in your work.
A brief comment about the significance or uniqueness of the work.
A clear description of the methods used to achieve the purpose or goals for the work.
A statement of the conclusions, results, outcomes, or recommendations, or if the work is still in progress, the results you expect to report at the event.

Presenter photographs should be head and shoulder shots comparable to passport photos.

Additional Information

More information is available at carthage.edu/celebration-scholars/. The following are members of the Research, Scholarship, and Creativity Committee who are eager to listen to ideas and answer questions:

Jun Wang
Kim Instenes
John Kirk
Nora Nickels
Andrew Pustina
James Ripley

Promo Wisco

Name: Connor McComas
Major: Marketing
Hometown: Milwaukee
Faculty Sponsor:
Other Sponsors:
Type of research: Senior thesis
Funding: Private

Abstract

Small businesses that cater towards nightlife do an impressive job of creating a first time customer draw, but the customer retention rate, while emphasizing the importance of a repeat customer is dwindling affecting the increase in sales and net worth of the business.

By creating a promotional company that will develop the brand equity of nightlife for a specific business your margin of sales, profitability, and representation as a brand will increase.

Small restaurants and nightclubs lack the promotional techniques and the ability to design effective marketing and advertising strategies that can create more than just a night spot, but create a return customer week in and week out.

Promo Wisco will focus on a specific target market to first instill equity within the brand of the business through its customer base. The venue will start small and then through marketing and rebranding, nightclubs will have an established spot in the weekend itinerary.

Somers House will be used as the mock up example of how I plan on providing consulting services, as well as specific strategy to encompass the completion of the business’s goal. An in depth marketing plan will be established for Somers House along with a business plan to get the company started. There are many innovative methods that venues are failing to implement and this research will discuss their applicability and application.