The Cultural Consequences of Early American Advertising on Women — Presentation Detail — Celebration of Scholars

Instructions

Student presentations must have a faculty sponsor.

Abstracts must include a title and a description of the research, scholarship, or creative work. The description should be 150-225 words in length and constructed in a format or style appropriate for the presenter’s discipline.

The following points should be addressed within the selected format or style for the abstract:

A clear statement of the problem or question you pursued, or the scholarly goal or creative theme achieved in your work.
A brief comment about the significance or uniqueness of the work.
A clear description of the methods used to achieve the purpose or goals for the work.
A statement of the conclusions, results, outcomes, or recommendations, or if the work is still in progress, the results you expect to report at the event.

Presenter photographs should be head and shoulder shots comparable to passport photos.

Additional Information

More information is available at carthage.edu/celebration-scholars/. The following are members of the Research, Scholarship, and Creativity Committee who are eager to listen to ideas and answer questions:

Jun Wang
Kim Instenes
John Kirk
Nora Nickels
Andrew Pustina
James Ripley

The Cultural Consequences of Early American Advertising on Women

Name: Brooke Schleehauf
Major: History, Communication
Hometown: Algonquin, IL
Faculty Sponsor:
Other Sponsors:
Type of research: Course project

Abstract

This project, The Cultural Consequences of Early American Advertising on Women, identifies and addresses the portrayal of women in early advertisements and how these portrayals influenced women’s lives during a time when mass marketing and advertising were still new concepts. Such emphasis is put on the objectification of women in today’s society that it is important to realize that this form of sexism did not begin in recent generations, but rather over a century ago. Women were not only put on display in advertisements for undergarments, but were also depicted as homemakers, an image that perpetuated the gender roles of the late nineteenth century. This contradictory ideal nature of women as both good housewives and sex objects set the tone for the depiction of women in advertisements for the following century. This conclusion was found through the study and analysis of Victorian-era advertisements with a corresponding knowledge of gender roles of the time.

Poster file