Abstract

The first project I was assigned as an intern was to develop a type-mark for the Celebration of Scholars using the specific font, “Bodoni,” “Scholars” is given more emphasis over “Celebration” to highlight the academic achievements represented by the students and their findings. This is how I arrived at the “CS” portion of the mark. The webpage for Celebration of Scholars as well as some general pages on the school and found that there are 6 areas that Carthage divides its education into. With this information, the number 6 became imperative for me to incorporate into the design. A piece of chemistry I remembered from chemistry classes was the “benzene ring,” The benzene ring is both versatile and reactive and is found in molecular compounds studied in organic chemistry. It is represented in shorthand by a hexagon with a smaller circle in the center. The overlapping hexagons pull in a metaphor of Carthage’s style of education: the whole is greater than the sum of its parts. The color scheme is a group of warmer reds and oranges to convey warmth, welcoming, and harmonization to both participants and guests. The hexagons are translucent to highlight the blending and adaptability that comes with studying a wide variety of subjects at Carthage. The final result is a logo that conveys a commemorative sense of higher education to those who are a part of this prodigious event at Carthage College.