Celebration of Scholars
How to Make Healthy Food Affordable and Accessible
Name:
Brittany Eggert
Major: Marketing
Hometown: Cambridge, WI
Faculty Sponsor:
Other Sponsors:
Type of research: Senior thesis
Abstract
The recent increase in the demand for healthy foods is widespread. America needs solutions which make healthy food more accessible and affordable.
Fast food and other unhealthy options are consistently cheaper than healthy food, such as a salad. At McDonald’s, the number one fast food chain in the world, a Double Cheeseburger costs $1.29, while a Southwest salad costs $4.79. I explore whether government involvement through subsidies, an incentive program, and/or education can assist in making healthy food more affordable and accessible.
Secondary data from the internet provided an excellent source for new initiatives and potential changes to make these foods attainable. I investigated trial incentive programs that awards those who consistently bought healthy foods. I explored farm subsidies that can be modified so farmers are able to afford to produce more fruits and vegetables. Lastly, I researched education programs that promote healthy food. The organization Wholesome Wave has started a program where doctors can prescribe fruits and vegetables instead of medicine to overweight children to get them healthier.
The data suggests all of these alternatives are be beneficial; however the only way to influence lifelong behavior is to start when children are young. Therefore, education and the implementation of health food programs in schools are the best ways to make healthy food more affordable and accessible.