Marketing's Impact on Women's Body Image — Presentation Detail — Celebration of Scholars

Instructions

Student presentations must have a faculty sponsor.

Abstracts must include a title and a description of the research, scholarship, or creative work. The description should be 150-225 words in length and constructed in a format or style appropriate for the presenter’s discipline.

The following points should be addressed within the selected format or style for the abstract:

A clear statement of the problem or question you pursued, or the scholarly goal or creative theme achieved in your work.
A brief comment about the significance or uniqueness of the work.
A clear description of the methods used to achieve the purpose or goals for the work.
A statement of the conclusions, results, outcomes, or recommendations, or if the work is still in progress, the results you expect to report at the event.

Presenter photographs should be head and shoulder shots comparable to passport photos.

Additional Information

More information is available at carthage.edu/celebration-scholars/. The following are members of the Research, Scholarship, and Creativity Committee who are eager to listen to ideas and answer questions:

Jun Wang
Kim Instenes
John Kirk
Nora Nickels
Andrew Pustina
James Ripley

Marketing's Impact on Women's Body Image

Name: Kristen Reynoso
Major: Marketing
Hometown: Brookfield, WI
Faculty Sponsor:
Other Sponsors:
Type of research: Senior thesis

Abstract

It is unethical that businesses are permitted to Photoshop and airbrush models to look unnaturally thin. There have been many studies around the world that show the impact that thin-ideal media has on people, especially women and young girls. These advertisements make women believe that they need to be just as thin as the models. When the goal is not met, problems arise. Marketing needs to change their advertising tactics to improve women’s body image and prevent various psychological disorders. Possible alternatives to solve this rising issue include; using social media campaigns to combat negative hashtags or posts, give businesses the opportunity to self-regulate themselves, or establish laws that regulate advertisements. One of the most difficult problems related to this issue is the amount of media people are exposed to everyday.

Poster file