Abstract

It is unethical that businesses are permitted to Photoshop and airbrush models to look unnaturally thin. There have been many studies around the world that show the impact that thin-ideal media has on people, especially women and young girls. These advertisements make women believe that they need to be just as thin as the models. When the goal is not met, problems arise. Marketing needs to change their advertising tactics to improve women’s body image and prevent various psychological disorders. Possible alternatives to solve this rising issue include; using social media campaigns to combat negative hashtags or posts, give businesses the opportunity to self-regulate themselves, or establish laws that regulate advertisements. One of the most difficult problems related to this issue is the amount of media people are exposed to everyday.