Type Specimen Poster - The Leade — Presentation Detail — Celebration of Scholars

Instructions

Student presentations must have a faculty sponsor.

Abstracts must include a title and a description of the research, scholarship, or creative work. The description should be 150-225 words in length and constructed in a format or style appropriate for the presenter’s discipline.

The following points should be addressed within the selected format or style for the abstract:

A clear statement of the problem or question you pursued, or the scholarly goal or creative theme achieved in your work.
A brief comment about the significance or uniqueness of the work.
A clear description of the methods used to achieve the purpose or goals for the work.
A statement of the conclusions, results, outcomes, or recommendations, or if the work is still in progress, the results you expect to report at the event.

Presenter photographs should be head and shoulder shots comparable to passport photos.

Additional Information

More information is available at carthage.edu/celebration-scholars/. The following are members of the Research, Scholarship, and Creativity Committee who are eager to listen to ideas and answer questions:

Jun Wang
Kim Instenes
John Kirk
Nora Nickels
Andrew Pustina
James Ripley

Type Specimen Poster - The Leade

Name: Lindsay Cooke
Major: Graphic Design
Hometown: Bourbonnais, IL
Faculty Sponsor:
Other Sponsors:
Type of research: Course project

Abstract

My objective for this project was to create 26 letter forms and a two-sided poster specimen for a versatile display font of our own design. The font was to be inspired by vernacular, street culture and graphics, past or present. Our source of inspiration had to come from commercial hand-drawn or hand-painted signage.

This typeface was influenced by found vintage signage from the entrance of an antique theatre. I found this vintage signage to be appealing because it was mature, clean, and legible which.

The Leade is a serif, all caps font, consisting of twenty-six letterforms. It is a legible, clean, clear, sophisticated and functional font with many distinct features. There are three different weighted strokes throughout this twenty-six letter alphabet, which helps give each character contrast and variation. All twenty-six characters are fairly tall which gives the alphabet an overall slender feel. A unique characteristic within this alphabet that sets it apart from most others, is the raised arm, bar, and crossbar within the letters B, E, F, H, P, R, and Z.

The process behind the design of this typeface included; early pencil sketches on grid paper, digital redrawing and refinements on the computer in Illustrator, and final formatting, spacing and kerning adjustments in Fontographer. During this process, I struggled with smoothing out the curvature and also making sure the weight within each character was similar and constant throughout the whole alphabet. After many critiques and constant revising, I eventually found the uniformity and clarity that I had been searching for in a typeface.

Poster file