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Instructions

Student presentations must have a faculty sponsor.

Abstracts must include a title and a description of the research, scholarship, or creative work. The description should be 150-225 words in length and constructed in a format or style appropriate for the presenter’s discipline.

The following points should be addressed within the selected format or style for the abstract:

  • A clear statement of the problem or question you pursued, or the scholarly goal or creative theme achieved in your work.
  • A brief comment about the significance or uniqueness of the work.
  • A clear description of the methods used to achieve the purpose or goals for the work.
  • A statement of the conclusions, results, outcomes, or recommendations, or if the work is still in progress, the results you expect to report at the event.

Presenter photographs should be head and shoulder shots comparable to passport photos.

Additional Information

More information is available at carthage.edu/celebration-scholars/. The following are members of the Research, Scholarship, and Creativity Committee who are eager to listen to ideas and answer questions:

  • Jun Wang
  • Kim Instenes
  • John Kirk
  • Nora Nickels
  • Andrew Pustina
  • James Ripley

A Man, His Mouse, and An Empire: Exploring the Success of the Walt Disney Corporation

Name: Cayla Davis
Major: Marketing and Finance
Hometown: Racine
Faculty Sponsor:
Other Sponsors:  
Type of research: Senior thesis
Funding: NA

Abstract

The purpose of this paper is to explore the reasons behind Walt Disney Corporation’s success. As the largest entertainment company in the world, Disney holds an unparalleled influence on movies, brands, and theme parks. They revolutionized the family entertainment industry, effectively setting the bar for competitors. However, competitors fall short time and time again. This research explains the keys to Disney’s success: powerful brands, merchandising, and the Walt Disney Theme Parks. After analyzing these aspects, opportunities and directions for the future of Walt Disney Corporation will be discussed.

Poster file

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