A Man, His Mouse, and An Empire: Exploring the Success of the Walt Disney Corporation — Presentation Detail — Celebration of Scholars

Additional Information

More information is available at carthage.edu/celebration-scholars/. The following are members of the Research, Scholarship, and Creativity Committee who are eager to listen to ideas and answer questions:

Thomas Carr
Katherin Hilson
Kim Instenes
John Kirk
Sarah Terrill

A Man, His Mouse, and An Empire: Exploring the Success of the Walt Disney Corporation

Name: Cayla Davis
Major: Marketing and Finance
Hometown: Racine
Faculty Sponsor:
Other Sponsors:
Type of research: Senior thesis
Funding: NA

Abstract

The purpose of this paper is to explore the reasons behind Walt Disney Corporation’s success. As the largest entertainment company in the world, Disney holds an unparalleled influence on movies, brands, and theme parks. They revolutionized the family entertainment industry, effectively setting the bar for competitors. However, competitors fall short time and time again. This research explains the keys to Disney’s success: powerful brands, merchandising, and the Walt Disney Theme Parks. After analyzing these aspects, opportunities and directions for the future of Walt Disney Corporation will be discussed.

Poster file

Submit date: March 15, 2017, 4:58 p.m.