Celebration of Scholars
Retention in Public Accounting: Matter of Intrinsic Motivation not Tangible Rewards
Name:
Kaitlyn Yarka
Major: Accounting and Finance
Hometown: Chicago, Illinois
Faculty Sponsor: Colleen OBrien
Other Sponsors:
Type of research: Senior thesis
Abstract
Many companies gauge their success on the profitability of their financial statements, the notoriety of their clients, or growth compared to others in their industry. They are defined by net income or gross profit, but in a service industry there is an invaluable asset that is often overlooked - human capital. Public accounting, a business services industry, continues to struggle with retaining their employees. Many public accounting firms, while they recruit and attract top talent to their firm, grapple with getting these workers to stay with their firm. In order to retain their employees, many firms throw physical rewards at their employees instead of diving into the unsatisfactory feelings they have towards their job. This paper discusses the solutions posed in order to dive past the external tangible reward strategies into building intrinsic desire for one’s job.Submit date: March 9, 2018, 11:56 a.m.