Abstract

This research investigates the market viability of plan is a new business formation. The company is named In Seam Jeans, and it will produce premium designer jeans. As a live potential business, it will require significant investment resources of time, money, and commitment. The product will also be unique. While there are a many different designer jeans available in the market, these jeans will provide a unique style achieved with the use of color.

The methods used were market research driven by secondary data collection. We utilize the analysis of industry and competitor trends coupled with underlying financial projections for our work.

The outcome will be a comprehensive business plan report that will be used to obtain funding and guide the progression of the launch, if viability is discovered. In particular, our lenses of analysis will focus on the product, best practices and timelines for selling, marketing, distribution, and include financial projections to ensure its efficacy.