Millennials: Changing the Wedding Industry and Industry Relevance — Presentation Detail — Celebration of Scholars

Instructions

Student presentations must have a faculty sponsor.

Abstracts must include a title and a description of the research, scholarship, or creative work. The description should be 150-225 words in length and constructed in a format or style appropriate for the presenter’s discipline.

The following points should be addressed within the selected format or style for the abstract:

A clear statement of the problem or question you pursued, or the scholarly goal or creative theme achieved in your work.
A brief comment about the significance or uniqueness of the work.
A clear description of the methods used to achieve the purpose or goals for the work.
A statement of the conclusions, results, outcomes, or recommendations, or if the work is still in progress, the results you expect to report at the event.

Presenter photographs should be head and shoulder shots comparable to passport photos.

Additional Information

More information is available at carthage.edu/celebration-scholars/. The following are members of the Research, Scholarship, and Creativity Committee who are eager to listen to ideas and answer questions:

Jun Wang
Kim Instenes
John Kirk
Nora Nickels
Andrew Pustina
James Ripley

Millennials: Changing the Wedding Industry and Industry Relevance

Name: Katja Damjanic
Major: Management and Financec
Hometown: Des Plaines, IL
Faculty Sponsor:
Other Sponsors:
Type of research: Senior thesis

Abstract

I have researched the impact that millennials have made on the wedding industry through their changing preferences in areas such as ideal marriage age and spending choices. The wedding industry brings in over $54 billion annually to the US alone, making it an industry that heavily impacts our economy. The relationship between millennial spending and strategies for persuading this group to spend more money in this industry is something that hasn’t been looked into heavily. Some research methods I am using include looking at different trends throughout the years, examining various related databases, and considering predictions for the future.

Poster file