Millennials: Changing the Wedding Industry and Industry Relevance — Presentation Detail — Celebration of Scholars

Additional Information

More information is available at carthage.edu/celebration-scholars/. The following are members of the Research, Scholarship, and Creativity Committee who are eager to listen to ideas and answer questions:

Thomas Carr
Katherin Hilson
Kim Instenes
John Kirk
Sarah Terrill

Millennials: Changing the Wedding Industry and Industry Relevance

Name: Katja Damjanic
Major: Management and Financec
Hometown: Des Plaines, IL
Faculty Sponsor: Colleen OBrien
Other Sponsors:
Type of research: Senior thesis

Abstract

I have researched the impact that millennials have made on the wedding industry through their changing preferences in areas such as ideal marriage age and spending choices. The wedding industry brings in over $54 billion annually to the US alone, making it an industry that heavily impacts our economy. The relationship between millennial spending and strategies for persuading this group to spend more money in this industry is something that hasn’t been looked into heavily. Some research methods I am using include looking at different trends throughout the years, examining various related databases, and considering predictions for the future.

Poster file

Submit date: March 14, 2019, 12:29 p.m.