MotoRider Shop Social Media Marketing Plan — Presentation Detail — Celebration of Scholars

Instructions

Student presentations must have a faculty sponsor.

Abstracts must include a title and a description of the research, scholarship, or creative work. The description should be 150-225 words in length and constructed in a format or style appropriate for the presenter’s discipline.

The following points should be addressed within the selected format or style for the abstract:

A clear statement of the problem or question you pursued, or the scholarly goal or creative theme achieved in your work.
A brief comment about the significance or uniqueness of the work.
A clear description of the methods used to achieve the purpose or goals for the work.
A statement of the conclusions, results, outcomes, or recommendations, or if the work is still in progress, the results you expect to report at the event.

Presenter photographs should be head and shoulder shots comparable to passport photos.

Additional Information

More information is available at carthage.edu/celebration-scholars/. The following are members of the Research, Scholarship, and Creativity Committee who are eager to listen to ideas and answer questions:

Jun Wang
Kim Instenes
John Kirk
Nora Nickels
Andrew Pustina
James Ripley

MotoRider Shop Social Media Marketing Plan

Name: Michael Fritts
Major: Marketing
Hometown: Waukegan, Il
Faculty Sponsor:
Other Sponsors:
Type of research: Senior thesis

Abstract

The subject of my senior thesis is a Social Media Marketing Plan for MotoRider, a motorsports service, apparel, and parts shop in Kenosha, WI. This is an important topic because of the growing movement from television and radio advertisements to advertisements and marketing tactics on social media websites. The plan is based on secondary research that investigates trends in the retail and social media industries, and discussion with the owners regarding their marketing strategy. The promotional plan will use relevant theories and frameworks to suggest appropriate social media techniques, ideas, strategies, and tactics to use in specific promotional situations. My Social Media Plan will provide guidance and advice for action for MotoRider's future promotional activities.

Poster file