Abstract

The subject of my senior thesis is a Social Media Marketing Plan for MotoRider, a motorsports service, apparel, and parts shop in Kenosha, WI. This is an important topic because of the growing movement from television and radio advertisements to advertisements and marketing tactics on social media websites. The plan is based on secondary research that investigates trends in the retail and social media industries, and discussion with the owners regarding their marketing strategy. The promotional plan will use relevant theories and frameworks to suggest appropriate social media techniques, ideas, strategies, and tactics to use in specific promotional situations. My Social Media Plan will provide guidance and advice for action for MotoRider's future promotional activities.