Drag strips have catered to hot rodders since the 1950’s, providing a safe place for car enthusiasts and speed junkies to compete. Since then, the rules and regulations of the tracks have adapted to the changes in the automobile industry with the creation of different classes and safety requirements. The changing times have led to the dwindling of the success of the small, bracket racing centered strips. These tracks battle with drawing their targeted customers to their facility, providing races which are both affordable for the track budget and large enough to draw crowds, adapting to the weather conditions, and adhering to the stipulations put into place by the sanctioning body - the National Hot Rod Association. This study consisted of researching the history and foundational understanding of Elapsed Time (E.T.) Bracket Racing, as well as conducting interviews with track managers, racers, and spectators. This project focuses on the findings that recognize the core competencies of the facility and the target markets of the track. Drag strips supply  safe locations for those with a need for speed, while also providing economic benefits to the communities in which the tracks reside. Thus, the importance of maintaining the success of these facilities has an impact far broader than just that of drag racers and their fans.