The Effect of Social Media on Ticket Sales in Sports — Presentation Detail — Celebration of Scholars

Instructions

Student presentations must have a faculty sponsor.

Abstracts must include a title and a description of the research, scholarship, or creative work. The description should be 150-225 words in length and constructed in a format or style appropriate for the presenter’s discipline.

The following points should be addressed within the selected format or style for the abstract:

A clear statement of the problem or question you pursued, or the scholarly goal or creative theme achieved in your work.
A brief comment about the significance or uniqueness of the work.
A clear description of the methods used to achieve the purpose or goals for the work.
A statement of the conclusions, results, outcomes, or recommendations, or if the work is still in progress, the results you expect to report at the event.

Presenter photographs should be head and shoulder shots comparable to passport photos.

Additional Information

More information is available at carthage.edu/celebration-scholars/. The following are members of the Research, Scholarship, and Creativity Committee who are eager to listen to ideas and answer questions:

Thomas Carr
Katherin Hilson
Kim Instenes
John Kirk
Sarah Terrill

The Effect of Social Media on Ticket Sales in Sports

Name: Jennifer Campbell
Major: Marketing
Hometown: Bettendorf, IA
Faculty Sponsor:
Other Sponsors:
Type of research: Senior thesis

Abstract

This paper showcases the correlation and causation between social media followers and posts and the amount of game day attendees. Collegiate sports teams saw an increase in attendance by a good percentage with the creation and use of accounts on the popular media platforms of twitter, facebook, and instagram. Since college sports games overall have less game day attendees than professional sports, the use of social media has shown to increase the attendance by percentage of stadium capacity, that number allows the teams to compare with professional sports as opposed to just attendance numbers. All three professional sports bigwigs being The National Basketball Association (NBA), National Football League (NFL), and Major League Baseball (MLB) have followings in the millions for their own accounts as well as the teams in each division. The NBA shares a correlation between top five most attended teams and the top five most followed on instagram, twitter, and facebook with two teams, the MLB shares a whopping four, and the NFL shares two. However, the NBA still does the best job of using social media to engage fans and entice them to come to games and spend their money on tickets looking at the percentage of stadium capacity filled, number of people attending, and social media follower count on each platform. The NBA is the best example of how twitter, facebook, and instagram engagement are vital to the continuation and increase of business for each sports brand.

Poster file