Sustainability at Carthage College — Presentation Detail — Celebration of Scholars

Instructions

Student presentations must have a faculty sponsor.

Abstracts must include a title and a description of the research, scholarship, or creative work. The description should be 150-225 words in length and constructed in a format or style appropriate for the presenter’s discipline.

The following points should be addressed within the selected format or style for the abstract:

A clear statement of the problem or question you pursued, or the scholarly goal or creative theme achieved in your work.
A brief comment about the significance or uniqueness of the work.
A clear description of the methods used to achieve the purpose or goals for the work.
A statement of the conclusions, results, outcomes, or recommendations, or if the work is still in progress, the results you expect to report at the event.

Presenter photographs should be head and shoulder shots comparable to passport photos.

Additional Information

More information is available at carthage.edu/celebration-scholars/. The following are members of the Research, Scholarship, and Creativity Committee who are eager to listen to ideas and answer questions:

Jun Wang
Kim Instenes
John Kirk
Nora Nickels
Andrew Pustina
James Ripley

Sustainability at Carthage College

Name: Emily Reinhard
Major: Accounting, Finance, Marketing
Hometown: Wheaton
Faculty Sponsor:
Other Sponsors:
Type of research: SURE
Funding: SURE

Abstract

Through our SURE research, we investigated the potential for Carthage to market itself as a sustainable college and analyzed the financial impact of that marketing. Over the course of the summer, we met with Carthage staff members and asked them about sustainability at Carthage. We ultimately discovered that Carthage has significant potential as a green campus and is well equipped in terms of sustainability. The problem was that few people—especially current and potential students— knew this. Rather than work to equip Carthage with new sustainable practices, we developed a plan to include their current sustainability initiatives into their communications to inform students, staff, incoming students, and even donors. We believe the financial impact of green marketing would be significant; by marketing itself as a green campus, Carthage can save money, reduce waste, and attract more forward-thinking students.

Poster file