Celebration of Scholars
Resilient Entrepreneurship: Insight from South African Entrepreneurs
Name:
Jennifer Madden
Department: Interdisciplinary Studies
Type of research: Independent research
Funding: Faculty Research, Scholarship, and Creativity Grant
Abstract
When business owners in low-wealth and distressed
communities are shut out of opportunities, the consequences ripple throughout
the country and the economy. Entrepreneurship (and micro-entrepreneurship)
represents a powerful economic force and can be a critical path to economic
opportunity and financial inclusion. Their potential for impact as engines of
both wealth-creation and employment growth is undeniable and is a viable
pathway towards resilience. This qualitative research examined South African
intrapreneurs and entrepreneurs post-apartheid to shed light on effective
strategies for South African millennials, entrepreneurs, and U.S. minority
enterprises because there is much to learn from successful intrapreneurs and entrepreneurs
thriving in a system designed for them to fail.