Disruption Within the Fashion Industry: How the Online Rental Clothing Rental Industry Came to Be and Its Role Today — Presentation Detail — Celebration of Scholars

Instructions

Student presentations must have a faculty sponsor.

Abstracts must include a title and a description of the research, scholarship, or creative work. The description should be 150-225 words in length and constructed in a format or style appropriate for the presenter’s discipline.

The following points should be addressed within the selected format or style for the abstract:

A clear statement of the problem or question you pursued, or the scholarly goal or creative theme achieved in your work.
A brief comment about the significance or uniqueness of the work.
A clear description of the methods used to achieve the purpose or goals for the work.
A statement of the conclusions, results, outcomes, or recommendations, or if the work is still in progress, the results you expect to report at the event.

Presenter photographs should be head and shoulder shots comparable to passport photos.

Additional Information

More information is available at carthage.edu/celebration-scholars/. The following are members of the Research, Scholarship, and Creativity Committee who are eager to listen to ideas and answer questions:

Jun Wang
Kim Instenes
John Kirk
Nora Nickels
Andrew Pustina
James Ripley

Disruption Within the Fashion Industry: How the Online Rental Clothing Rental Industry Came to Be and Its Role Today

Name: Anastasia Anastopoulos
Major: Marketing and Management
Hometown: St. Charles, IL
Faculty Sponsor:
Other Sponsors:
Type of research: Senior thesis
Funding: N/A

Abstract

Disruption Within the Fashion Industry: How the Online Clothing Rental Industry Came to Be and Its Role Today

How is it that fashion companies can be following the same trends and putting out similar products, yet all manage to stay afloat? Innovation. The methods used to answer this question included an in-depth analysis of the fashion industry as well as comprehensive research conducted through the understanding and interpretation of scholarly articles, focused on fashion, economic growth, and consumer needs. It is important to examine and understand the disruption within the fashion industry and the rise of the online clothing rental industry to gain a better understanding of what occurred and why from financial, operational, and innovation standpoints. Research indicated that the online clothing rental industry evolved in order to spark a time of innovation, fulfilling consumer needs of luxury goods at affordable prices. It was found that Rent the Runway is spearheading the growth of the industry, offering the most elite and widest product selection. Its innovative efforts such as storefronts in major cities, WeDrop boxes, and voluntary client data formulation, allows the company to recognize and cater to client needs in an effective and efficient manner.

Poster file