Periods of History
Name:
Jennifer Stumme
Major: History, Communication
Hometown: Tripoli, IA
Faculty Sponsor:
Stephanie Mitchell
Other Sponsors:
Type of research: Senior thesis
Abstract
This paper analyzes the evolution of menstrual products and menstrual management, focusing on how the societal changes of the twentieth century commercialized the taboo biological phenomenon of menstruation. Following the Industrial Revolution, long-held cultural taboos combined with the invention of mass-produced disposable menstrual products, the medicalization of menstruation, and the shift in authority on menstrual education, from female family members to companies and doctors, made American menstruators think about and manage their menstruation in ways they never had before. The invention of new products made it easier for menstruators to hide their menstruation, contributing to the strength of the taboo, and raising the standard for modern menstrual management. To search for the impact of these changes, historical menstrual products and advertisements, interviews with women who began menstruating mid-century, and secondary literature on the evolution of menstrual management were analyzed. These sources demonstrated that the commercialization of menstruation helped to reconstruct the concept of femininity for Americans, directly tying products to identity and communicating that the ideal feminine menstruator is a beautiful, wealthy white woman who never appears to menstruate.