Business Analytics: More Important than Ever — Presentation Detail — Celebration of Scholars

Instructions

Student presentations must have a faculty sponsor.

Abstracts must include a title and a description of the research, scholarship, or creative work. The description should be 150-225 words in length and constructed in a format or style appropriate for the presenter’s discipline.

The following points should be addressed within the selected format or style for the abstract:

A clear statement of the problem or question you pursued, or the scholarly goal or creative theme achieved in your work.
A brief comment about the significance or uniqueness of the work.
A clear description of the methods used to achieve the purpose or goals for the work.
A statement of the conclusions, results, outcomes, or recommendations, or if the work is still in progress, the results you expect to report at the event.

Presenter photographs should be head and shoulder shots comparable to passport photos.

Additional Information

More information is available at carthage.edu/celebration-scholars/. The following are members of the Research, Scholarship, and Creativity Committee who are eager to listen to ideas and answer questions:

Jun Wang
Kim Instenes
John Kirk
Nora Nickels
Andrew Pustina
James Ripley

Business Analytics: More Important than Ever

Name: Samuel Smith
Major: Marketing
Hometown: Middleton, WI
Faculty Sponsor:
Other Sponsors:
Type of research: Senior thesis

Abstract

In order to understand how important business analytics is and how underutilized the practice is in modern businesses; the current state of the industry was searched for this project. Resulting from this research was a compilation of existing information including a list of a few companies and industries with ties to analytics, industry studies on ones that have been proponents or critics of analytics, and academic papers on the subject. From this information gathered, the work grew. The whole process yielded two main findings: 1. Business data is underused by a large proportion of businesses; 2. Both Blockbuster Video and Kodak could have been saved with the use of analytics. Finally, a few tools that companies could use were also detailed.

Poster file