#29: Unprecedented Growth Flying Under the Radar: TTI’s Growth and Navigation Through the COVID-19 Pandemic — Presentation Detail — Celebration of Scholars

Instructions

Student presentations must have a faculty sponsor.

Abstracts must include a title and a description of the research, scholarship, or creative work. The description should be 150-225 words in length and constructed in a format or style appropriate for the presenter’s discipline.

The following points should be addressed within the selected format or style for the abstract:

A clear statement of the problem or question you pursued, or the scholarly goal or creative theme achieved in your work.
A brief comment about the significance or uniqueness of the work.
A clear description of the methods used to achieve the purpose or goals for the work.
A statement of the conclusions, results, outcomes, or recommendations, or if the work is still in progress, the results you expect to report at the event.

Presenter photographs should be head and shoulder shots comparable to passport photos.

Additional Information

More information is available at carthage.edu/celebration-scholars/. The following are members of the Research, Scholarship, and Creativity Committee who are eager to listen to ideas and answer questions:

Jun Wang
Kim Instenes
John Kirk
Nora Nickels
Andrew Pustina
James Ripley

#29: Unprecedented Growth Flying Under the Radar: TTI’s Growth and Navigation Through the COVID-19 Pandemic

Name: Zachary Shawhan
Major: Management/ Marketing
Hometown: Racine, WI
Faculty Sponsor:
Other Sponsors:
Type of research: Senior thesis
Funding: N/A

Abstract

The purpose of this industry analysis is to explore the power tool and consumer goods markets with a highlighted focus on Techtronic Industries — TTI. Furthermore, the thesis sought to answer the question of why TTI captured market share from their competitors in such a difficult business environment. Various different methods of research, including peer-reviewed business articles, publicly announced financial statements, and interviews with numerous professionals familiar with the subject matter, were used for the industry analysis. Following the research, the results of the study showed that TTI was gaining ground on their competitors because of their innovative product lines, award-winning company culture, and a differentiated organizational structure.

Poster file