#30: Marketing for a Dying Faith: The Innovative and Influential Marketing Strategies of Christianity — Presentation Detail — Celebration of Scholars

Instructions

Student presentations must have a faculty sponsor.

Abstracts must include a title and a description of the research, scholarship, or creative work. The description should be 150-225 words in length and constructed in a format or style appropriate for the presenter’s discipline.

The following points should be addressed within the selected format or style for the abstract:

A clear statement of the problem or question you pursued, or the scholarly goal or creative theme achieved in your work.
A brief comment about the significance or uniqueness of the work.
A clear description of the methods used to achieve the purpose or goals for the work.
A statement of the conclusions, results, outcomes, or recommendations, or if the work is still in progress, the results you expect to report at the event.

Presenter photographs should be head and shoulder shots comparable to passport photos.

Additional Information

More information is available at carthage.edu/celebration-scholars/. The following are members of the Research, Scholarship, and Creativity Committee who are eager to listen to ideas and answer questions:

Thomas Carr
Katherin Hilson
Kim Instenes
John Kirk
Sarah Terrill

#30: Marketing for a Dying Faith: The Innovative and Influential Marketing Strategies of Christianity

Name: Kyle Bergman
Major: Marketing
Hometown: Beloit, WI
Faculty Sponsor:
Other Sponsors:
Type of research: Senior thesis

Abstract

The purpose of this business paper is to compare and contrast the innovative and influential marketing strategies for Christianity and their effects on church membership. Through in-depth research of the existing literature and interviews with those in the field of Christianity, this paper will answer why Christianity is either successful or unsuccessful in their marketing strategy to add more members to their churches. This is important because finding a solution to this question will create new opportunities to “sell” and spread Christianity. Additionally, the business community would greatly benefit as the more members who join the church, the more cash flow there will be in the community due to the various church programs. Results indicate that incorporating influential marketing is critical in the marketing strategy as people will follow the opinions and ideologies of a person rather than be loyal to a brand. Innovative marketing is equally as crucial to create new and original ideas for a product either by design, promotions, placement, or pricing.

Poster file